Ada Scupola is Professor (mso) of Business Studies at Roskilde University, Denmark. Her research focuses on digital transformation, digital innovation, and the role of artificial intelligence in organizations and professional services. She has led and participated in numerous Danish and European research projects examining how digital technologies create value in both public and private sector organizations. Her recent work explores trustworthy AI and the organizational implications of AI adoption in professional and healthcare settings. In the healthcare settings, she is currently involved in the development and evaluation of an AI system for obstetric telephone triage. Ada Scupola is founder and ex-Editor-in-Chief of the International Journal of E-Services and Mobile Applications and has extensive experience presenting research at international conferences and industry events.