AI at industrial scale isn't just a challenge for global giants - it's increasingly within reach for smaller manufacturers too. Dr. Michael Schrapp, who leads global go-to-market for Data & AI at Siemens, shares how industrial AI is moving from pilot projects to practical deployment, and what SMEs need to make that leap. Drawing on his background spanning physics research, healthcare, and industrial innovation, Schrapp offers a grounded look at where the real value lies, and how to unlock it without an enterprise-sized budget.