Helena Birkholm holds a Master's in Sociology & Social Science from Aalborg University (AAU), which underpins her commitment to promoting people-centric approaches in the tech industry. With experience in the social aspects of ESG and working with start-ups, she emphasizes the importance of understanding social dynamics to create user-focused solutions that enhance societal well-being. Helena's work promotes inclusive practices, ensuring technology serves diverse communities and drives innovation through insights into human behavior, social impact, and ethical considerations