Rasmus Elsborg is the founder and CEO of ReFlow, a Danish company recognised as a pioneer in lifecycle emission software for vessels and products. ReFlow today works with global clients such as Wärtsilä and Maersk, as well as smaller SMEs, providing transparent and traceable data for decarbonisation. In 2023, Rasmus sold part of the company to the Norwegian conglomerate Grieg, reinforcing its international growth. He has also been central in shaping industry standards, including the ISO standard for maritime energy efficiency and the IMPA Marine Environmental Footprint (IMEF). Since 2022, Rasmus has served as an EU Climate Pact Ambassador, promoting science-based approaches to climate action.