Lars Konzack (b. 1969) is an associate professor in Information Studies at the University of Copenhagen's Department of Communication. He holds an MA in Information Science and a Ph.D. in educational games from Aarhus University. A co-founder of the DADIU game development academy, his research interests include gamification, ludology, imaginary worlds, and digital culture. Konzack has authored Gamification and Industry 4.0: Gamified Smart Manufacturing. He led the AGAVE project, focused on gamifying industrial processes, funded by Innovation Fund Denmark.