Dr. Jichen Zhu is an Associate Professor of Digital Design at the IT University of Copenhagen, Denmark. She directs the Procedural eXpression Lab (PXL) group and leads the User eXperience (UX) Design Specialization, focusing on the UX of AI/ML.

Her research interest lies at the intersection of human-computer interaction, interaction/game design, and artificial intelligence (AI). Her focus is designing and developing novel human-AI interactions, especially in personalized games for learning and health. She has co-authored over 150 peer-reviewed research publications and received several Best Paper Awards. Her research has been funded by the National Science Foundation (U.S.), the National Institute of Health (U.S.), and Novo Nordic Foundation (Denmark). She is a Co-Editor of the Software Studies Book Series at MIT Press and a Board Member of the Society for the Advancement of the Science of Digital Games (SASDG).