Want to know how two CBS students developed a ready-to-market product with zero costs and absolutely no knowledge about hardware and electronics? Spoiler Alert: Mostly, THEY did not.

This Talk is a practical guide on how to go from an idea on paper > to a physical product. The founders met at their Master’s Program in Innovation & Entrepreneurship, and a few weeks after graduation, Unmute was launched – 6 months after that Unmute got an investment for Jesper Buch in Løvens Hule.

This is the story of everything, product development related, before that.